The moment the stand is left empty
It happens at every fair: an interesting visitor arrives exactly while you are talking to someone else, or your only colleague is at lunch, or you simply need to be at three counters at once. Whoever walks past an empty stand at that instant usually does not come back.
A wooden totem on the counter does not replace a person — but it collects the contact even when the person is not there, and in that moment it is the only thing separating a lead from a passer-by.
What it does while you work
The visitor brings their phone close, a page opens with the company introduction and a form to leave name, email and specific interest. You choose the fields — name, phone, company, role, a free note — and the privacy consent is collected right there, not on a sheet someone will have to decipher in the evening.
No queue, no waiting: the contact lands straight in the dashboard, with the day and time, ready for follow-up. At the same time the totem can show the product catalogue as a PDF, the schedule of meetings at the stand, the link to reviews, or answer with an AI assistant the most frequent questions — the same ten a day you would otherwise repeat in person.
Why at a fair NFC beats QR
On fair counters the QR code is everywhere, and that is exactly where its limit shows: to read it the visitor has to unlock the phone, open the camera, frame it, wait for focus. In a crowded hall, with neon lighting and people walking past, those are four steps in which giving up is the easiest option.
With NFC there are two steps: bring it close, tap the notification. No camera, no framing, and it works in poor light.
The counter is metal, and it answers anyway
Almost every fair counter has a metal frame under the top, and that is the situation where an unshielded NFC tag simply does not answer — after two tries the visitor walks off convinced it is broken. The totem's chip is shielded against interference: it works even resting on metal.
The international fair
At a fair abroad the printed sign has a problem nobody solves: it is in one language. The totem's page is not. It detects the language of the phone opening it and presents itself in one of ten languages — Italian, English, German, French, Spanish, Russian, Polish, Bulgarian, Croatian and Slovenian — with a selector at the top to change it. The contact form is translated too, so whoever leaves their details understands what they are consenting to.
The card stays yours anyway
The totem collects the details of whoever comes to the stand. The NFC business card remains the tool of whoever is working the fair actively, in the aisles and at the evening events: two different objects for two different moments of the same day. The comparison between the two starts precisely from who makes the gesture.
Which version to take
Counter €89 (20 × 30 × 15 cm) if it sits on the desk next to the materials. Column €129 (20 × 100 × 15 cm) if it has to be seen from down the aisle, which in a large hall is half the job. Wall €59 (20 × 15 × 15 cm) if the stand has a partition and the surface is already full.
None of the three needs power — no socket to fight over with the rest of the kit, no extension lead, no cable across the counter. You put it down and it works.
After the fair
Every contact collected is already in the dashboard, with time and date: export it as CSV or send it straight to Mailchimp or Brevo for the follow-up. No sheet to copy out, no paper card lost in a blazer pocket.
And the charts tell the story of the day: how many taps, in which hours, from which countries. If you took more than one totem, comparing them tells you which position on the stand worked — which next year is worth more than any remembered impression.