The product works without it
The Wood·Touch card and totem work on their own: a chip in the wood, contacts or a menu that open with a tap. The free plan covers device management, block configuration and branding — everything needed for the page to exist and stay current, forever.
What you pay for is an extra piece: knowing what happens at every single tap, and turning the contacts you collect into a usable list. This article describes what is inside, so the decision rests on what it does rather than on a list of bullet points.
What every visit records
When someone brings a phone to a configured card or totem, a row is left with:
day and time of the visit · the language detected on the visitor's phone · the device type, mobile, tablet or computer · the country they connected from · how many seconds they stayed on the page · and which blocks they actually touched — whether they opened the menu, filled in the form, tapped the social links.
No personal data about the visitor before they leave it themselves through a form: the visit count is anonymous by default, and the identifier used to recognise a return is a random number generated by the browser, tied neither to the phone nor to the IP address.
What you actually see
Raw numbers are of little use; charts answer questions. There are scans over time, to see whether a campaign or a fair left a mark; the hourly distribution, the part that surprises most because it says when people actually look — almost never the hour you assumed; the day of the week; the comparison between totems, if you have them in different places; the visitors' countries with the flag; and the most-tapped blocks, the most direct way to tell whether the order you put them in is the right one.
There are also snapshots: a picture of a period, saved, so you can come back to it in six months and compare without trusting memory.
The return rate
One of the most useful questions for anyone with a fixed totem: how many people come back a second time? The dashboard works it out on its own, but only above 20 distinct visitors in the chosen period. Below that threshold it shows a notice instead of a percentage.
That is not excessive caution: with eight visitors, two returns make 25% and one makes 12.5% — the difference between those two numbers is chance, not your work. A percentage calculated on thin data is more harmful than no percentage at all, because it looks like information.
The contacts you collect
Every completed form — newsletter, contact capture, enquiry — lands in an ordered table, with the date and the totem it came from. From there you export to CSV or connect directly to Mailchimp or Brevo, so new subscribers enter the list with no manual steps. The privacy consent is collected on the public page, at the moment of filling in, and stays attached to the row.
No paper sheets to copy out in the evening, which is where most collected contacts actually get lost.
The three plans
Free — €0. Device and chip management, block configuration, branding and style. The card and totem work, update, and stay yours.
PRO — €29/month. Full analytics with historical snapshots, lead capture with filters, CSV export, newsletter integrations and the AI assistant.
Business — €79/month. Everything in PRO, plus a multi-user team with roles, device assignment per member up to seven, and an aggregated multi-site report.
You move between plans at any time from the dashboard itself, with no minimum term.