Two objects, one chip
The Wood·Touch card and totem share the same technology — wood, an NFC chip, no app to download — but they answer different questions. The card asks: who are you, wherever you go. The totem asks: what happens in this place, when I am not here.
The difference is not in the specifications, it is in who makes the gesture. With the card it is you who brings it to someone else's phone. With the totem it is the visitor bringing their phone to a fixed object. Everything else — what to show, how to update it, what to measure — follows from that.
NFC business card
Travels in your pocket. Perfect for anyone who works off-site: agents, consultants, anyone who networks. One tap and your contacts are saved.
NFC totem
Stays fixed. Perfect for receptions, restaurants, trade show booths: it collects contacts and shows information even when no one's there to explain it.
When the card makes sense
If your work takes you around — meetings, presentations, trade fairs — the card is the tool that follows you. It is particularly useful for estate agents or anyone who lives on networking: every handshake becomes a contact saved in three seconds.
It costs €45 one-off, shipping included in Italy. It is 85 × 54 mm, around 2 mm thick, made of three layers of wood with crossed grain — the construction that lets it live in a pocket for years without splitting.
When the totem makes sense
If you have a physical place — a practice, a restaurant, a showroom — the totem works in your place while you are busy. At reception it collects contacts without needing an operator, on a restaurant table it replaces the QR sticker, and at a fair it keeps going even when you are away from the stand.
There are three versions: counter €89 (20 × 30 × 15 cm), wall €59 (20 × 15 × 15 cm), column €129 (20 × 100 × 15 cm). None of the three needs power: no socket, no cable, no battery to recharge.
The three questions that decide
Who takes out the phone? If you are the one bringing the object close, it is a card. If the visitor is, it is a totem.
Does the moment repeat in the same place? A reception, a till, an entrance see the same scene a hundred times a day: there a fixed object works even when nobody is around. A meeting out of the office never repeats in the same spot.
What has to happen next? If the goal is for the other person to have your details, the card is enough. If the goal is for them to leave theirs — a lead, a sign-up, an enquiry — the totem is the right object, because it stays there for as long as filling in a form takes.
Why you often need both
An estate agent takes the card to appointments, but also has a totem in the office for walk-ins. A restaurateur uses the totem at the counter for the menu, but their personal card at industry networking events. They are not in competition: they cover two different moments of the same business.
And they are configured from the same place, with the same blocks: what you learn to do on one applies to the other. If you then want to know what happens at every tap — on both — there is the dashboard that reads the statistics of every visit, with a comparison between devices.