The problem with the QR sticker
A QR code printed on paper or laminated looks like the cheapest solution for a digital menu. In a restaurant's daily life it peels off, gets stained with sauce, fades under the terrace sun. And to read it the customer has to open the camera app, aim it properly, hope the light's reflection doesn't cover the code.
It's not a technical problem — it's a friction problem. Every extra step is a customer who gives up and calls the waiter anyway.
What changes with an NFC totem
The Wood·Touch totem is a solid-wood object, not a sticker: it doesn't peel off, doesn't get dirty the same way, stays on the table or the counter. To open the menu you just hold your phone near it — no camera, no aiming, works even in low light.
The menu that opens isn't a static PDF: it's organised by category, updatable from the dashboard at any time. Change a price or remove a dish that's sold out, and the totem shows the updated version immediately — nothing to reprint.
What a QR code can't do
QR code alone
Opens a static page. That's it. No reviews collected, no way to leave a contact, no automatic language switch.
Wood·Touch NFC totem
Updatable menu, direct link to Google reviews, a form for newsletters or events, an AI assistant for questions on allergens and hours — all already in the customer's language.
When it makes sense to keep both
A QR code still works as a printed reminder on a napkin or flyer. The totem, instead, is the object that stays fixed at the table or the entrance and does the real work: it's not replaced by a sticker, it's paired with one.