When choosing a business card, you face three main options: paper, plastic, and wood. Each has its own strengths, but the differences in real-world use are significant.
Paper. Low unit cost, high reprint frequency. Easy to produce, easy to forget. After a year of use, a paper card shows wear, fades, bends. And every time you change a detail — phone number, email, role — you reprint the whole batch.
Plastic. More durable than paper, but that is where the advantages end. It feels cheap, it is not environmentally friendly, and it is still a passive object: it gives information but does not interact. A plastic card with NFC exists, but the material does nothing to elevate your image.
Wood. It costs more upfront — 45 euros versus a few cents per paper card. But it is the only material that communicates craftsmanship, care, and uniqueness before you even say a word. Pair it with an NFC chip and it becomes an active tool: contacts transfer in seconds, you get the card back, and you can update it at any time.
After three years of daily use, a Wood-Touch card still looks good. A paper card from the same period has been reprinted four times at least.